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      How to Create a QR Code and Use It in Your Marketing

      QR codes are a powerful way to connect offline marketing with online resources, making it easy for people to access digital content via physical print. They’re also incredibly simple to create.

      Since the widespread adoption of QR codes during the 2020/21 Track & Trace rollout, most people are now familiar with how they work. This makes them an excellent tool for enhancing your direct mail campaigns and other marketing materials.

      At Propalt, we often use the free website QR Code Monkey to generate our QR codes. However, this is just one of many options available, and you can use any QR code generator that suits your needs.

      How to Create a QR Code

      To generate your own QR code, follow these steps:

      1. Visit a QR code generator website.

      2. Enter the URL or webpage you want to link to.

      3. Choose a Hex colour to match your branding.

      4. Upload a logo if you want to personalise it.

      5. Style the QR code to your preference.

      6. Download the QR code using the provided button (avoid right-clicking and saving the image, as this can reduce quality).

      Once generated, you can scan your QR code with your phone's camera to check that it correctly links to your desired webpage.

      Effective Uses of QR Codes in Property Marketing

      Now that you know how to create a QR code, here are some great ways to use them in your marketing campaigns:

      Linking to a Lead Magnet

      Propalt’s Lead Magnet is designed to engage homeowners by providing insights into their local property market. It features a "get in touch" option and can act as an alternative to an instant online valuation tool.

      If you send out 100 letters and a few homeowners scan your Lead Magnet QR code, you’ll know your campaign is working. Those properties are likely to sell soon, so they’re worth following up with.

      Suggested call to action: “What’s the market like for your home? Scan the QR code to find out.”

       

      Linking to YouTube Videos


      QR codes are a great way to share video content, whether it’s a personalised buyer profile video, a virtual property tour, or an introduction to your services. You could even create a QR code that directs people to follow your social media pages.

      Linking to Calendars or Booking Pages

      Make it easy for homeowners to schedule a valuation by linking a QR code to your booking page. You could also use QR codes to let clients book specific meetings, such as a home-finding consultation.

      Linking to Reviews

      Reviews build trust and credibility. Use QR codes to direct people to your Google Reviews or to a page where they can leave a review for your business.

      Linking to Property Pages

      Enhance your marketing letters by including QR codes that link to:

      • Recent sales in the recipient’s area.

      • Exclusive high-end properties.

      • Pre-market listings to generate early interest.

      Other Places to Use QR Codes

      While this article focuses on QR codes for direct mail, they can also be highly effective in:

      • Sold Boards

      • Window Displays

      • Newsletters

      • Bus Stops

      • Any high-footfall area

      By incorporating QR codes into your property marketing strategy, you can create a seamless bridge between offline and online engagement, making it easier for prospects to take action and connect with you.